Wandering Bowl

2025 Branding & Experiential Design

Sketch up, Adobe Illustrator, Procreate

I have developed a hypothetical food cart for Ramen + Bowl, a local business based in Bellingham, WA. This food cart is designed to be used at local events as a promotional extension of the Ramen + Bowl brand. Rather than rebranding the company, I created a unique extension logo specifically for the cart.

The goal of this project was to design and render both the exterior and interior of the food cart, incorporating brand extensions and graphic elements that align with the existing identity of Ramen + Bowl.

RENDERS

FRONT

To create the renders for the food cart, I started with a series of low-fidelity sketches, gradually progressing to high-fidelity versions. Once I had refined my final concept, I built a base 3D model using SketchUp. I then captured screenshots from various angles and used Procreate and Illustrator to design the cart’s color scheme, materials, and graphic elements.

SIDE

SIDE/BACK

TOP

SIDE WITH LIGHTS ON

BACK

INTERIOR

BRAND EXTENTIONS

BRANDS MAIN LOGO

The actual business logo (not my design)

Using the existing Ramen + Bowl logo as a foundation, I aimed to create an extension of the logo for the food cart, ensuring it remained consistent with the brand’s established guidelines. In addition to designing a new logo for the cart, I also developed a more comprehensive graphic toolkit for Ramen + Bowl, which included additional illustrations and menu designs.